The Indian Premier League is one of the world’s most celebrated sporting leagues, known for delivering high-energy cricket and unforgettable fan experiences. Our collaboration with IPL focused on the Smart Stadiums project, where technology and creativity came together to engage audiences in new and exciting ways.
Meet The Client
Smart Stadiums was introduced to enrich the live match environment through digital-first features and interactive experiences. The initiative was designed to make every fan feel connected—whether seated inside the stadium or following the match online. By combining sport, technology, and entertainment, Smart Stadiums elevated the way audiences interact with cricket.
About Smart Stadiums
We partnered as the official social media agency, providing marketing consulting and contributing feature ideas for the Smart Stadiums app. Our work focused on creating activations that kept fans entertained, engaged, and connected throughout the tournament.
Our Role
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Create interactive touch points to enhance fan participation during matches.
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Drive app engagement through innovative features and gamified experiences.
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Encourage organic conversations around IPL by integrating digital activities.
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Boost early app downloads through impactful social media campaigns.
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Deliver unique content formats that amplify the in-stadium and at-home fan journey.
The Objective
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Curated mid-match quizzes that encouraged fans to test their knowledge and stay active during play.
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Designed interactive player filters, letting audiences virtually step into the shoes of their favorite cricketers.
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Managed jersey giveaways that fueled excitement and boosted participation across digital channels.
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Built a digital drawing board where fans could share artwork and express their passion creatively.
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Deployed targeted campaigns that drove rapid adoption of the Smart Stadiums app.