Case Study- the patrika giftshop
Result :
Patrika’s social channels began to reflect the brand’s true identity: visuals now communicate craft and storytelling, captions invite reflection, and seasonal edits perform with higher affinity. The refreshed strategy increased content saves and meaningful comments (journaling responses and product stories), provided a scalable asset workflow for launches, and positioned Patrika for sustained organic growth and higher conversion potential.
Category: Digital Marketing
Meet The Client :
Patrika was born during the pandemic as a practice of mindful reflection. Today it’s a stationery and gifting label that celebrates slow living, old-world charm, nature and architecture. Each product is crafted with deliberate intention and storytelling, often tied to causes that support well-being and wildlife.
The objective :
Establish a cohesive visual identity across social platforms that reflects Patrika’s slow-living, handcrafted ethos.
Increase meaningful engagement by encouraging reflection, journaling and community storytelling.
Improve product storytelling so craftsmanship, materials and design intent were clearly communicated to buyers.
Drive discovery and website visits through seasonal campaigns and shoppable storytelling.
Platforms Used :
What We Did :
Instagram & Facebook
Conducted a full brand audit and created a platform playbook: updated bios, highlight structure, hashtag bank and CTAs to align profiles with Patrika’s narrative.
Developed content pillars (Story & Symbolism, Craft & Process, Slow-Living Prompts, Seasonal Editions) and produced a 3-month rolling content calendar to maintain rhythm and variety.
Conceptualized and executed creative shoots—warm, tactile moodboards, lifestyle frames, product flatlays and short video sequences to showcase materials, prints and the act of journaling.
We built an organized asset bank (hero images, lifestyle shots, 15–60s videos, microclips), a caption library of reflective prompts and journaling templates, plus editable story formats that encouraged saves and UGC.
Conducted a full brand audit and created a platform playbook: updated bios, highlight structure, hashtag bank and CTAs to align profiles with Patrika’s narrative.
Developed content pillars (Story & Symbolism, Craft & Process, Slow-Living Prompts, Seasonal Editions) and produced a 3-month rolling content calendar to maintain rhythm and variety.
Conceptualized and executed creative shoots—warm, tactile moodboards, lifestyle frames, product flatlays and short video sequences to showcase materials, prints and the act of journaling.
We built an organized asset bank (hero images, lifestyle shots, 15–60s videos, microclips), a caption library of reflective prompts and journaling templates, plus editable story formats that encouraged saves and UGC.
The. Objective:
Platforms Used:
Establish a cohesive visual identity across social platforms that reflects Patrika’s slow-living, handcrafted ethos.
Increase meaningful engagement by encouraging reflection, journaling and community storytelling.
Improve product storytelling so craftsmanship, materials and design intent were clearly communicated to buyers.
Drive discovery and website visits through seasonal campaigns and shoppable storytelling.
Patrika was born during the pandemic as a practice of mindful reflection. Today it’s a stationery and gifting label that celebrates slow living, old-world charm, nature and architecture. Each product is crafted with deliberate intention and storytelling, often tied to causes that support well-being and wildlife.
Meet The Client
What We Did:
Result
Patrika’s social channels began to reflect the brand’s true identity: visuals now communicate craft and storytelling, captions invite reflection, and seasonal edits perform with higher affinity. The refreshed strategy increased content saves and meaningful comments (journaling responses and product stories), provided a scalable asset workflow for launches, and positioned Patrika for sustained organic growth and higher conversion potential.
Shopify
Category: Digital Marketing